one of the most well known is estee but donna karan, mac, bobby brown, clinique. the consumer likes to buy multiple brands. i'm sure kelly has a whole drawer, and your wife, too, a whole drawer of products she's partially used and try again. we try to use the credibility of our brands to bring consumers to the counter. we show you what she thinks she wants but those things she didn't knew she wanted. we try to make sure we're prepared for her desire to buy gifts, for others and perhaps for herself. as we get closer and closer to the christmas period the consumer gets a little more desperate, a little more anxious. what have you got? we make sure we have prepared gifts as well as wrapping things for them right then and there. >> the first point about price points because this reveals what's happening in this country more broadly. pp when i think of cosmetics, it's mac cosmetics. to me, if you're spending $30 on a lipstick or blush or single items, that adds up quickly to the hundreds of dollars. sad but true. it's affordable to say, a pair of $500 shoes but it does